SaaS and low-code/no-code movements have led the consumerization of enterprise applications. Although there has been a rise in consumer-grade UX in business applications for HR, Marketing, Sales, and others, enterprise applications for integration like iPaaS, ESB, APIM, and others are lightyears behind.
Consumer-grade UX critical for digital transformation
Digital businesses need to create new digital products, services and experiences with shorter time to market, meet changing customer expectations and stay competitive.
Reliance on a centralized pool of developers and experts inside the walls of IT organizations lacks speed, and often paralyzes progress as it becomes unsustainable and unscalable.
According to the CIO Magazine,
“Long-standing perceptions of IT as mired in the technical weeds, disconnected from core business objectives, and a bottleneck for speedy deployments, cast a shadow on the relationship, with lines of business (LOB) often taking a view of IT as an obstacle, not an enabler, for strategic innovation.”
The rapid adoption of SaaS apps by businesses in various phases of digital transformation from the digital natives to the digital laggards, has also seen a massive shift in ownership of these apps with over 70% sitting outside of IT.
This shift has created an equally rapid growth in data silos. Consequently, work is fragmented leading to inefficiencies, higher cost of operations, poor customer and employee experiences, and lost opportunities.
This further amplifies the need for technologies that bring IT and business teams closer to do more – together.
The need for automation is on the rise
Unsurprisingly more and more businesses are looking to automate end-to-end business operations – from improving interactions with customers and employees during onboarding, to optimizing their marketing and sales funnel for revenue operations, to actively orchestrating actions to security incidents, to gaining actionable insights for better and faster decision making, and more.
All these efforts accelerate the path to realize true ROI of digital transformation, and by that it means everything – from application integration, to process orchestration, to a connected enterprise with APIs, data pipelines for analytics and actionable insights, automation with AI and custom bot apps.
A highly integrated, and intelligent automation platform that automates operations in a way that scales to the diverse needs of business is ideal but not enough.
Driving automation at scale with empowerment
The Enterprise workforce is changing and personas needing automations are highly diverse – from the more technically savvy IT and business systems teams, to more business savvy application admins to business and data analysts, to project managers, to teams supporting sales, marketing, HR, people and revenue operations. These roles and skills are on a much wider spectrum than before.
The new workforce needs an automation platform that is both powerful enough to support the complexity of the various use cases, and the simplicity to learn and succeed quickly to see value in automations without having to spend hours or days in training, and constant hand-holding.
Workato’s modern Enterprise Automation Platform redefines the enterprise automation experience by combining the powers SaaS, Low-Code/No-Code and automation. It is also designed with the intent of enabling all skills and all roles to rapidly build, test and operate automations – free from having to know anything about traditional programming, writing code, configuration and optimization of runtime environments, and risks of compliance or security breaches.
Our latest product update brings a set of amazingly unique capabilities and experiences to enable our customers to automate faster, and automate together without borders!
Additionally, you can explore this series of videos to learn about the exciting updates: